The question is usually some variation of “Why Do You Want to Attend Our University?” And the answer to this question plays a much larger role in college admissions than you might expect. Usually found in the section of the application called supplemental essays, this question is the first thing college admissions counselors read, after they have reviewed a student’s grades and standardized test scores.
A panel of admissions officers, who spoke at the May, 2016 Independent Educational Consultants Association Conference, in Boston, Massachusetts, analyzed the relative importance of the different parts of the student application. They said particularly, however, that they especially looked forward to reading this essay, eager to see why the applicant wants to attend their college.
The panel of counselors said that they read this even before the personal student essay, or the high school counselor’s recommendation of the student, or the teachers’ recommendations.
This is very significant feedback for students who, as the summer approaches, will be starting their college applications for the 2016-17 admission’s season. Especially so, as high school students, who are often rushing to finish applications, do not pay enough attention to this essay, thinking it unimportant compared to their personal essays.
Here is more information about the supplemental essay that the counselors shared. They said that they looked, first, to see if the student had shared any insights or revealed any knowledge about himself. Did the student know what he was looking for in a learning environment? In a social environment? Did she know in what career direction she might be heading? The first part of this essay, then, should show evidence of self- reflection and self- knowledge?
The second part of the “why us?” essay needs to show that the student knows about the college and its campus. Hopefully the student has been to an information session. And to the campus for a tour. Or taken the virtual tour. Has the student read any of the student blogs on the college website? Looked at postings on Instagram about the college? Studied the majors that are offered? Looked at related programs of study? Figured out whether the academic atmosphere on campus is collaborative or competitive? What role do sports play on campus? What role performing arts? What is the character of social gatherings? Is there community awareness?
Finally the student needs to talk about how she sees herself fitting in on campus. What activities and programs will the student participate in? Will he play intramural sports? Do research in the physics lab? Perform in a comedy group? Sing in a girl’s a cappella group? Paint himself blue for the big game? Where does the student see himself fitting in?
How will the student ultimately contribute to make a difference to life on this campus? And, above all, who does the student hope to become during the time on campus?